Bass Kitchen
A high-voltage digital campaign that sold out a major warehouse DJ event in weeks.
Agency / Studio
Vixolabs
Client
Global Events Art
My Role
Digital Asset Designer
Timeline
2024
The Challenge
Global Events Art needed a heavy-hitting digital rollout for "Bass Kitchen," a premier electronic music event hosted at the Park Street Warehouse in Colombo. The campaign required a massive suite of deliverables—from artist announcements to tiered ticket sales and installment promos. The visual identity had to cut through social media noise, build intense hype, and reflect the gritty, underground techno atmosphere of the venue.
The Solution & Results
Working within Vixolabs, I established a striking, high-contrast visual language anchored by a stark crimson and black color palette. I utilized a unique 3D mechanical hummingbird wearing a chef's hat as the primary brand mascot, perfectly bridging the "Bass" (industrial/machine) and "Kitchen" motifs.
- ▹ Cohesive Campaign Rollout: Designed highly adaptable templates for artist reveals (Supacooks, Ultra) that maintained brand consistency while highlighting the talent.
- ▹ Conversion-Driven Promos: Created specialized graphics for "KOKO Pay Later" installments, gate redemptions, and presale timers to drive immediate purchasing action.
- ▹ The Impact: The aggressive, highly aesthetic social media push successfully generated massive hype, resulting in the event selling out completely within weeks of the campaign launch.
Campaign Assets.