Eduquest International

The Challenge

Eduquest International needed a high-energy, visually engaging promotional video to attract Sri Lankan students to higher education opportunities in China. The goal was to highlight China's status as a global leader in technology and innovation, while reassuring students that Eduquest provides affordable, transparent, and personalized support for their entire journey. The video needed to stand out from standard, dry educational marketing.

The Solution

I designed a mixed-media motion graphics piece that blends high-quality live-action footage with a trendy "paper cutout" collage aesthetic. This approach gives the video a tangible, scrapbook-like feel, mirroring the physical journey of a passport and international travel.

• ▹ Mixed Media Collage: Utilized torn paper textures, drop shadows, and polaroid framing to create a dynamic visual hierarchy.
• ▹ Kinetic Typography: Animated bold, easy-to-read text reveals to emphasize key selling points like "Top-ranked Universities" and "Personalized Support".
• ▹ Journey Mapping: Created a smooth, animated dotted-line map sequence visually connecting Sri Lanka to China to establish Eduquest as the bridge between the two.